Wels, Austria
Advertising Agency
On September 17, 2024, for the first time, the marke[ding] Wels took place as a Green Event, receiving the Austrian Ecolabel certification. Over 700 visitors met 82 exhibitors, in an atmosphere that focused on sustainability, regionality and innovation.
The exhibition design for Wertpräsent, an advertising agency in Upper Austria, interpreted the theme of the event in a concrete and original way. The ecological stand was designed with walls and furnishings in cardboard (recycled in a range from 30 to 40% and 100% recyclable), neutral colors (white and havana) and stabilized lichen inserts that reproduced the company logo, creating a natural atmosphere consistent with the brand’s green values .
The minimal and modular design made it possible for the customer to assemble it autonomously and then disassemble it to be stored on pallets and reused in future events. A perfect example of how aesthetics, functionality and sustainability can coexist.
This project demonstrates how it is possible to combine creativity, respect for the environment and practicality, offering an impactful solution for trade fair communication. A virtuous example that highlights the value of eco-sustainable furniture as a strategic choice for future-oriented events, companies and brands.
