Via Bordighera 36
Stationery wholesaler
A tree-shaped cardboard label holder to distribute self-adhesive labels in stores was a sustainable and original idea to support the marketing strategy of the Pool Over company.
The Pool Over company is a group made up of 7 Italian stationery wholesalers and was born first as a communication and marketing nucleus of the sector then as a real organization that has always had the aim of guaranteeing and protecting the needs of stationery and related stores from the competition of large-scale distribution organized throughout the country.
To strengthen its marketing strategy and brand promotion at the affiliates’ stores, Pool Over commissioned us to design and manufacture cardboard label displays that were sustainable and original enough to attract the attention of customers and push them to take a displayed label.
Since the marketing of stationery products is the company’s core business, we decided to associate it with the shape of a tree. From the central body fixed to a circular base there are four branches at the end of which we have placed display plates, also circular, on which to place the labels. In the center of the tree we created an exhibition panel formed by semicircles in sequence to simulate the foliage in the center of which the company logo was inserted.
An original, ecological and functional idea to give support and value to marketing strategies and brand image.
