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In the crowded world of temporary exhibitions, exhibition and museum set-ups are not just a matter of logistics, but an art in itself. The ability to create environments that not only host, but enhance and interpret the works on display is essential to ensure a memorable experience for visitors. In this context, the innovative use of materials such as natural cardboard can make a difference, as demonstrated in the project conceived by architect Giulia Gallerani for the MEIS.
The importance of a quality installation lies in its ability to transform a neutral space into an environment that tells a story, arouses emotions and guides the visitor through a meaningful path. Every detail, from the walls to the accessories, must be taken care of to emphasize the meaning and value of the works on display. Natural cardboard, with its versatility and eco-sustainability, is increasingly proving to be an intelligent choice for these needs, allowing speed in production without compromising the aesthetic and functional impact.
The National Museum of Italian Judaism and the Shoah (MEIS) hosted a special exhibition to celebrate Sukkoth, the Jewish feast of booths. This holiday commemorates the long journey of the Jews in the desert, living in temporary huts under the “clouds of glory”. Giulia Gallerani has designed an installation that not only honors this tradition, but transforms the visitor’s experience into an emotionally engaging journey.
The exhibition itinerary has been divided into three distinctive areas, each with a specific focus. The first area was dedicated to the narration of the essences and plants of the desert, presented through self-supporting panels customized in natural cardboard. Each panel not only describes the essences, but also houses small rooms that revealed further interactive information, stimulating the curiosity of visitors.
In the interactive room, visitors can actively participate in the exhibition. Large cardboard containers filled with constructions were placed, allowing young and old to create their own model of hut, which was then displayed as part of the art installation on shelves made of cardboard from the Flua series. This direct interaction made the exhibition not only observable but also experiential and participatory.
Versatility and impact of cardboard structures
The path ends in an imposing looking structure, made of cardboard slats mounted like a real hut. The walls were lined with artwork by contemporary artists, creating an evocative and celebratory finale to Jewish culture and the tradition of Sukkoth.
These installations made of natural cardboard have proven to be perfectly suited to create dynamic and exciting exhibition spaces. Their lightness and ease of handling allow extremely fast design, construction and assembly times, also reducing the environmental impact compared to traditional materials.
The project that Natur Design has carried out at the MEIS has illustrated in an exemplary way how the installations for exhibitions and museums in natural cardboard can respond to the practical needs of museum exhibitions and transform the visitor experience into an immersive and meaningful journey through history and culture. This innovation in museum design distinguishes the institution hosting the exhibition and strengthens the bond between the public and the works on display, making each visit an unforgettable experience.
Exploring new approaches in exhibition design can profoundly transform the way visitors interact with art and culture. If you are a curator, architect or museum manager, consider using natural cardboard for your next installations.
