Recyclable cardboard trade show booth made for Moo

An eco-sustainable set-up to participate in the most important photography fair

Colony

moo logo

MOO

Online printing

To participate in Photokina, the annual Cologne fair dedicated to photography, the Moo company has chosen to collaborate with NaturDesign for the creation of an innovative, spectacular and, above all, eco-sustainable stand. Our experience was key to understanding Moo’s communication and visual needs, working together to design a space that could attract visitors and stimulate curiosity.

We followed Moo step by step, from the initial design phase to the final construction of the stand. The distinctive element of this set-up was the exclusive use of triple-wave recyclable cardboard, which not only guarantees strength and resistance, but also represents an ecological choice in line with modern sustainability needs. The surface was printed primarily in black, creating an elegant and dramatic contrast that highlighted Moo’s photographs, with a targeted use of lighting to further enhance the details.

The exhibition area has been designed to emphasize Moo’s branding, with the company logo prominently displayed both on the counter surface and in the background of the booth. The structure of the exhibition stand has been designed to optimize space, offering both immediate visibility of the brand and a welcoming environment for demonstrations and interactions with the public. This combination of innovative design and sustainability helped make Moo a memorable presence at Photokina.

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