On the occasion of Furla’s 90th anniversary, we were entrusted with the design and construction of a unique and highly personalized set-up, designed to celebrate the history and evolution of this iconic fashion brand. The goal was to create an environment that exalted the brand’s values and offered a visual narrative of its journey through the decades.
We have designed nine large spherical cardboard displays , each designed to represent one of the decades that have marked Furla’s 90-year history. Each sphere, made of eco-sustainable cardboard, housed a selection of accessories that have made the history of the brand, placed in such a way as to be perfectly illuminated and enhanced. At the base of each structure, a three-dimensional cardboard number indicated the decade represented, adding a narrative and visual element to the setting.
To ensure an impeccable presentation, we have integrated a lighting system with LED spotlights, chosen both for their low energy impact and for their ability to enhance the details and colors of the bags on display. This installation not only paid homage to Furla’s tradition and creativity, but also underlined the importance of sustainability, in line with the contemporary values of a historic brand in continuous evolution.
