Geneva
Pharmaceutical Company
K2 Pharm is a Czech company specialized in the research and development of food supplements and cosmetics. To participate in the Vitafoods fair in Geneva , it decided to turn to NaturDesign Cardboard Furniture for the design of a stand that was eco-sustainable and reflected the attention to naturalness that distinguishes their products. A careful study of the customer’s needs resulted in an innovative and eco-sustainable set-up, calibrated to give the right space to visitors and customized with tailor-made elements and graphics that guaranteed effective and engaging communication.
The exhibition set-up was made with 100% recyclable cardboard: for the furnishings a ship-type triple-wave cardboard was used, very solid and resistant, while for the structural parts of the stand it was necessary to use fireproof cardboard, a material that guarantees maximum anti-flammability performance and that fully complies with the fire regulations of this kind of events and exhibitions. Among the furnishings we can see two tables from the Cian C line, enriched with a glass top that allows the natural lichen grafts to shine through. Placed next to the tables we see cardboard chairs model Taviela with cotton cushion. The large reception desk consists of two Losa E counter modules, graphically customized with a high-definition digital print of the company logo and equipped with a white laminate shelf (a guarantee of maximum resistance to wear, as well as great ease of sanitation). All the walls of the stand are also made of cardboard and have been integrated with shelves, brochure holders and cubic displays (integrated with LED lighting). An eco-sustainable stand, but also particularly effective in capturing the attention and putting visitors of the fair at ease.
