Florence
Clothing brands
EMC is a clothing line dedicated to children and has decided to rely on NaturDesign Cardboard Furniture to offer original and ecological exhibition stand furniture, which would stand out within the Pitti Bimbo event. This brand produces comfortable clothing made to last over time, all with three keywords as a cornerstone: Simplicity, Essentiality and Awareness. The cardboard stand was designed to enhance the natural materials used to produce the garments and to underline the philosophy of the product: to return to giving the right value to things, thinking about the future and sustainability, avoiding waste and excesses. This is how a fun, colorful and entirely recyclable exhibition set-up was born, with ample room for customization. The minimalist design offers walls and furnishings that recreate a fantasy world populated by animals and natural elements. On the main wall there is a long line of coat hangers to put the protagonists of the exhibition, the clothing, in the foreground. And a dressing room space has also been created in the corner, again with cardboard panels.
The collaboration with EMC began by collecting their ideas and needs and then moved on to a graphic design phase of the stand in 3D. We were thus able to propose a range of solutions that fully met the brand’s expectations.
We entirely created the furniture for the event with our cardboard solutions and accompanied the customer to the realization on site at Pitti Bimbo.
