Sustainable cycling industry
An ecological display for an innovative brand that has managed to radically change cycling clothing in Italy? We made it for Q36.5, a brand driven by a strong and clear vision for the future of our planet.
For Q36.5 actors, sustainable practices are not just a moral responsibility, but an urgent business need. The company produces high-performance cycling clothing starting from careful research of production techniques and above all from recycled raw materials that they source within a radius of 350 km from their headquarters in the heart of the Dolomites. Innovation, sustainability, craftsmanship, are proof that believing in an idea and making it a guide leads to great results.
Therefore, a display was needed that was absolutely sustainable and that expressed the strong and stubborn character of the brand, the company’s commitment to protecting the ecosystem in which we live, which would highlight the quality of the garments produced from self-produced, ecological fabrics that guarantee high performance during sports exercise. So we thought of a shape that would develop in height, with recessed display compartments of different sizes and positioned in a staggered way to create movement. We chose black for the exterior and acid green for the interior – the colors of the brand – in a successful contrast that instills energy and confidence. On the external side walls, depicting scenes of cyclists during their activities, and the one on the back, we have placed hooks that allow you to display the technical garments in their entirety.
