Via S. Donato 8/BIS
Multiservices Green
Go On is a multi-service company with a clear and commendable mission: to guide customers in choosing products and solutions with low environmental impact. In its stores it is possible to get advice on eco-sustainable electricity contracts, “compensated” gas, electric mobility, reconditioned electronic devices and systems to reduce the energy consumption of the home. It is therefore no coincidence that for their chain of stores they have chosen a cardboard retail set-up, custom-designed to be sustainable and easily replicable in the various franchise stores.
After studying and identifying the customer’s needs, we created a welcoming and modern environment by mixing catalog furniture and customized tailor-made solutions.
Standard furnishings: the lounges of the Tisa line were used to welcome customers; the office furniture features the Otro 200 cardboard table and the Taviela chairs, as well as the Flua Plus bookcases and the Capro eco-coat hanger.
Custom-made furnishing elements: the massive counter has been designed specifically for the customer, which is a bit like the business card of the store and which surprises with its materiality given by the overlapping of numerous layers of cardboard. In the same way, the display with recessed LED TV and the wall panels with 3D logo and pockets for brochures are custom-made pieces.
Curiosity: Go on was so satisfied with the set-up that he asked us for a totem that would tell customers how the shop set-up was made and how it was possible to make it eco-sustainable.
