Via Zamenhof Ludovico Lazzaro 358
For Don Josè Alimentaria we have created a customized cardboard display to promote the business of the Vicenza-based brand in a creative and functional way.
The company’s core business is the artisanal production and sale of food products of Mexican origin such as tortillas, totopos and nachos. Their production philosophy is essentially based on respect for the naturalness of the product and to do so they use few ingredients and very few natural preservatives in order to obtain a product with an unmistakable taste with the added value of genuineness. From variants that retain the original flavor to spicy ones, the company offers a wide range of products suitable to satisfy all types of palates. Don Josè also imports niche products directly from Mexico such as sauces, chili peppers and spices.
The choice to create displays that recalled the Mexican soul and that were easily recognizable and traceable to it was a natural consequence as much as their production.
We chose the cactus because it is an unmistakable symbol that immediately leads back to that part of the world and so we designed small personalized counter displays in cardboard in the shape of a cactus in a vase useful for displaying the goods in the stores in an original and immediate way.
The base of the display represents a vase divided into compartments with shelves of increasing size, from the smallest at the base to the largest at the top. The blades of the cactus are also joined by shelves to display with a small petal that protrudes on which the company logo has been printed. The display was customized with the company’s bright colors and realistic cactus prints.
