BolognaFiere
Entrepreneurial Management of Safety and Sustainability
There are installations that become success stories and what we are talking about today is a work that required meticulous design by the Natur Design team, but which in the end brought results to be very proud of. Last year we were contacted by Tecnologie d’Impresa, a leading company in Italy in the management of Occupational Health and Safety, the Environment, Quality and Sustainability. A very solid reality, with a highly qualified team, high levels of specialization and above all at the forefront in the use of sophisticated technologies, innovative research systems and original software. It is no coincidence that such a smart and sustainable company has focused on cardboard to create a stand in line with their values and that brings something absolutely new to the fair.
As mentioned, last year there was a first approach and we provided an eco-sustainable set-up for their stand: it was a way to get to know each other and demonstrate how cardboard furniture is solid, reusable and absolutely impeccable in presenting itself. A year later, we have resumed the threads of the discussion we had started and we have designed together with the Tecnologie d’Impresa team the entire stand for the 22nd edition of the Ambiente Lavoro fair, with the premise of reusing the furniture already in their possession and with the intention of creating an impactful and environmentally friendly set-up.
“Security a fundamental pillar towards 2030!”
This was the concept from which we started and we were asked to decline it by developing a design in a sustainable way that was able to present in a fresh and dynamic way all the technological innovations put in place by the customer for the design of new tools at the service of safety. We have therefore created ad hoc spaces and solutions to promote:
Paola Masciadri, Marketing and Communication Manager of Tecnologie d’Impresa, told us about the great success achieved by the stand during the annual event dedicated to safety at work. The set-up has intrigued and attracted many visitors, creating countless opportunities to meet and share. And the choice to communicate sustainability (in Paola’s words “one of the pillars of our company“) with a cardboard stand was doubly successful, given that the set-up has obtained the certification of sustainable stand from Certiquality Srl and the “Unsustainable lightness” award from BolognaFiere. In short, when you firmly believe in your values and carry them forward with determination, great satisfaction can only come.
