Via Levantina 23, Jesolo Lido (VE)
Telephony point of sale
The new TIM store in Jesolo has chosen an ecological store layout made with cardboard furniture. Each element has been tailor-made, both in shape and graphics, to ensure maximum visibility of the products as well as a 100% ecological impact. It all began with a careful analysis of the available spaces and with an initial set-up proposal that met the client’s needs.
The architects of Natur Design developed a 3D graphic simulation to give the customer a concrete idea of how the store could look with the use of our cardboard solutions. This phase was very important to deal with the practical needs of the store and to adjust the aim until we reached a retail set-up that was aesthetically pleasing, consistent with the brand’s communication, but above all effective in proposing a functional visual merchandising setting for customers.
The shop furniture was created by combining custom-made elements and cardboard furniture from the catalog. The counter of the point of sale it was created through a composition of 3 modules from the Losa line, printed with company colors and logo and integrated with a white laminate top shelf. Behind the counter a large Flua Plus bookcase has been placed. In the center of the room we used Molina displays, ideal for a “protected” and 360° display, thanks to the transparent plexiglass case. The lower part of the cabinet is divided into compartments where the goods can be placed, duly closed by doors equipped with locks. Sea bookcase modules with protective glass doors have also been mounted on the wall. Finally, the lighting was also taken care of by us with the setting up of cardboard ceiling chandeliers of great scenic effect.
We followed the customer to the end, setting up and assembling the furniture in the store to make sure that everything corresponded to what was defined in the design phase. We have created custom-made cardboard window displays characterized by a multi-layer modular design: an effective and flexible solution in case there is a need to change the arrangement of the products. Decorative cardboard panels with lichen grafts were mounted on the wall to create a scenic effect and a series of cardboard paneling from the Gelè line was installed next to the counter, to which drawers and hooks were attached to hang gadgets of various kinds.
