Milan
An eco-friendly cardboard set-up served to represent the green spirit of the General Vending company on the occasion of the biennial Venditalia 2022.
General Vending is a leading Italian company in vending that for over 40 years has been offering resale services for vending machines, hot and cold drinks, snacks and all accessories for the Vending sector. Its consolidated position on the market is due not only to the competence and reliability of the team but also to the prestige of the brands it offers, the punctuality of the after-sales services and the widespread distribution network that ensures punctuality and speed.
On the occasion of Venditalia 2022, the most important international event for vending operators that boasts exceptional numbers of exhibitors and visitors, General Vending commissioned us to create a natural cardboard set-up that would be able to enhance the brand image.
At the origin there is the project
And if the project is at the origin, we start by thinking about the shape that the exhibition space will have at the end of the process, define the concept, design the idea, think about the opportunities that the stand can have and give; In this case we imagined the stand as an equipped area in which to move freely without back walls.
How to welcome visitors? So here is a Losa reception counter on which to print the company logo at full height with the green and blue colors that will be repeated throughout the stand. To enhance the station, a back panel has been designed on which a stylized backlit cardboard tree stands out. General Vending is a company that dispenses goodness, so why place two vending machines lined with cardboard structures behind the reception that mask the machines. Need some privacy? So here are two closed areas at the ends that serve as private rooms or offices to welcome customers or buyers present at the event. The interior is decorated with full-wall prints of the company’s products in bright colors that create a suggestive detachment with the background of the white cardboard with which the entire set-up is made. The rooms have been elegantly furnished with Taviela chairs and Otro 100 tables with etched glass tops. What if you want to enjoy a coffee with the exhibitors in the exhibition area? Small lounge areas are conveniently arranged in the stand set up with tables and armchairs from the Golliaz line, Ortles stools and others made to measure in natural laminated cardboard and glass. Vertical spaces have also been exploited, in particular those of the walls in which display niches have been created as well as custom-made wall displays to showcase the products. Not forgetting the carefully closed service spaces away from prying eyes. The entire exhibition was decorated with inserts of stick figures in cardboard and wall prints made with sustainable technologies.
A cardboard creation can be green and give a positive sustainable value to the brand. A cardboard set-up can become the conduit of the company’s green value because it is the very emblem of this value. Cardboard is a natural and entirely recyclable material that emphasizes the need to reduce waste and impact the environment as little as possible. The cardboard stands are machine-cut but assembled entirely by hand, easy to assemble and reusable. These are all important elements because they satisfy the increasingly deep-rooted environmental conscience of consumers and on whose values choices are weighted. A cardboard stand allows you to differentiate yourself from the competition, to feel emotions, to nurture memories, to speak more directly to the public, involving the public with whom you come into contact, but also the working environment with which you collaborate.
