39040 Trens Field (BZ) Italy
We have created a Pop Up panel in natural cardboard to support the communication and promotion activities of the Wolf Haus Italia company.
Wolf Haus Italia is a company that is part of the Wolf System International Group, a leader in the European market for the design, construction and distribution of wooden houses. Wolf Haus has chosen to establish its Italian headquarters in Südtirol Alto Adige, the region that has a greater tradition in timber production and construction of wooden houses. Their mission is to spread the sustainable and functional style of wooden houses without neglecting the functionality, comfort and design of each of their projects.
We are therefore united by the commitment to contribute to improving this world but with actions that have as little impact as possible on the environment.
They asked us to make a Pop Up panel in natural cardboard to spread the messages during the promotional activities in the temporary events in which they participated. The idea was to carve a panel with six wings and the central one in the shape of a W, like the initials of the company name, printed on both sides. On the outer part, the black color prevails in the central part on which stands a yellow W printed in a mirrored way. On the side ones are the images of reassuring and satisfied faces of those who have chosen a wooden house on which the reasons why the company considers it useful to make such an ethical and sustainable housing choice have been overwritten. On the inside of the panels, images of the models of houses made in various models prevail, from minimal to classic style up to green and functional luxury. In the central part the essential information on methods and choices printed on a dark background.
The cardboard Pop Up panel is a simple, functional solution because it is easy to transport and assemble and has a remarkable scenographic effect for those who want to attract attention even in a crowded and transitory place such as a temporary event.
