SS 172 dei Trulli
Firm
Giving value to those who give value with an eco-sustainable stand is a possible mission. Designing a bespoke space is a complex process. It is not just a matter of dividing the space on paper within the limits of the available meters, it is necessary to coordinate a series of elements that are sometimes not tangible. Basically, there is not only the project but the overall vision of those who commission it, their values, emotions and messages that through simple elements they want to come to life. Even more difficult is when it is not a product that is advertised but a service and especially a service that touches very serious chords in the lives of all of us. So how can we give lightness to the atmosphere without distorting the nobility of the company’s mission? A possible answer also lies in the choice of eco-sustainable furniture, capable of communicating respect, sensitivity and concrete attention to the world around us.
Valore Spa is a prestigious Italian company specialized in the assessment of civil and criminal liability in all types of accidents to protect the rights of citizens and businesses. In addition to giving value to everyone’s rights, Valore Spa is a company that also cares about another value. that of sustainability. In fact, with the sustainability project , the company has embarked on a path aimed at reducing its environmental impact, giving impetus to small initiatives that involve the whole team and beyond. The reduction of waste, the redevelopment of environments, the elimination of plastic starting from one’s own work environments are an example of high ecological value.
It was therefore a natural step to choose Natur Design and ecological stands for its numerous promotional activities. We have been following Valore Spa for more than a year now in their promotional activities and over time the eco-sustainable stand has undergone evolutions and remodeling.
SPA value at TanExpo 2025
The latest version of the exhibition set-up created for Valore Spa at TanExpo 2025 is a perfect example of how a message can be transformed into an engaging and memorable experience thanks to cardboard. This exhibition design project is the result of a consolidated and trusting collaboration, characterized by a dynamic and creative approach that has made it possible to develop a unique communication strategy.
At the center of the stand stands an imposing structure that exceeds 4 meters in height, a distinctive element of this impactful exhibition set-up . This large square shape, made entirely of cardboard, houses the company logos of Valore Spa on its sides, creating a visual landmark that is impossible to ignore in the exhibition environment.
The central structure is not just a decorative element, but the beating heart of the exhibition set-up: inside there is a bar and reception area, designed to welcome visitors and customers in a comfortable and professional environment.
The rest of the exhibition is developed all around with a large reception area, furnished with personalized tables and chairs that invite you to stop and discuss.
A characterizing element of this exhibition set-up are the winged lions, strategically positioned on cardboard parallelepipeds. These symbolic guardians not only enrich the aesthetics of the stand, but perfectly embody the corporate philosophy of Valore Spa: the strength, protection and nobility of soul that distinguish the company’s approach to its customers.
Value spa with an eco-friendly stand in Alberobello
The latest version of the eco-sustainable set-up was created on the occasion of an event in the city of Alberobello in which Valore Spa took part in April.
The main element of the stand is a large 3.5-metre-high Totem that represents the central focus not only of the stand but also symbolically of the way in which Valore Spa wants to position itself towards civil society. The Totem was made with a series of aggregated circular tubes at the top of which overlapping circular panels were mounted and illuminated by spotlights, printed in the company colors white and orange and the logo. The reception area has been designed around it, one part of which serves as an information point and the other houses a bar, a refreshment point for visitors and an exorcising element of the fears and tragedy that very often accompanies the company’s work. Valore Spa opted for very square lines for this area in contrast to the circularity of the gigantic focal structure of the totem pole. The perimeter of the ecological stand is delimited by a series of panels decorated with non-toxic prints and which show all the functional messages of the company’s communication. At the end of the exhibition space, a decorative wall was created with an S-shape, also made of natural cardboard tubes to recall the supporting structure of the Totem. On this wall stands the silhouette of the winged lion printed in orange, the company’s identifying symbol. To complete the exhibition space, a series of sofas and armchairs from the Golliaz line have been placed on the back wall and round tables from the Danerba series upholstered with an ecological laminate top and chairs from the Taviela series customized with the company logo applied to the back of the backrest.
Valore Spa a Memoria 2022 and TanExpo 2022
The second version of the sustainable stand was created for valore Spa on the occasion of the Memoria 2022 fair.
This second version provided a larger stand, i.e. with fewer partition walls and therefore a more open space. The Totem and the reception station with adjoining bar have been positioned in a corner of the available space in front of which the meeting area has been set up with Danerba tables and customized Taviela chairs and in the background the silhouette of the winged lion. At the opposite corners, two corners have been created bordered by low walls open towards the inside and decorated with institutional corporate messages. The exterior of the same walls, printed with the company logo above a row of small decorative cylinders at the base, served as a reference to passers-by. The areas have been furnished with coffee tables and sofas from the Golliaz series. To complete the set-up, pyramids for gadgets in white natural cardboard have been placed.
The first ecological version of the stand was created on the occasion of the Tanexpo 2022 fair in Bologna.
The first project saw the Totem as the prominent protagonist of the stand located right in the center of the exhibition space. This large structure has always been a constant actor in all the installations created so far which wants to ideally represent the primordial union between man and his destiny as well as being a symbol of union and group, that group of which Valore Spa wants to be the beacon in terms of protection of rights. The totem was initially equipped with a circular seat that ran all around its perimeter with cushions that outlined the seats. All the rest of the exhibition develops around it. A large portion of the available space has been dedicated to the meeting area furnished with Danerba tables, Taviela chairs and Golliaz sofas arranged in a harmonious and functional way. On the four sides of the stand, four corner boxes have been created open to the inside equipped with a display wall and reception desk. The outer walls of the boxes were made up of printed panels and decorative elements. Two of these boxes have been used as an information point, one as a bar and refreshment area and the last as a closed gadgets corner. Each of them was connected to the Totem by a row of warm light bulbs.
