Messeplatz 1, Cologne, Germany
Start from the base
The world is changing rapidly, and attention to the environment and sustainability is now a central theme in every industrial sector. And the food industry is no exception, so companies like Dial Srl, better known as “Those of Pizza,” are demonstrating a concrete commitment to sustainability. At the 2023 Anuga Cologne Fair, the company decided to make a bold and innovative statement by presenting an environmentally friendly set-up made entirely of honeycomb cardboard.
Dial Srl is an Italian company that has chosen to put tradition and quality in the production of pizza bases in the foreground. For over 10 years, in fact, it has been engaged in the exclusive research and marketing with the Quelli della Pizza brand of the best artisan pizza bases, strictly Made in Italy. The company has established itself as the only one in Italy with a wide variety of types of dough, able to satisfy every need of its customers. But their commitment does not stop at product quality, it also extends to environmental sustainability.
Participation in trade fairs is always an important moment for companies, especially if the stage is international. These offer an unparalleled opportunity to promote your products or services, establish business connections, increase brand visibility, and access real-time feedback from customers. Trade shows allow you to monitor industry trends, analyze the competition, and gain new knowledge, strengthening the company’s presence in the market.
Anuga, the world’s leading trade fair for food and beverage, is a vibrant, diverse, and dynamic experience. At a time when the global food industry is facing a transformation towards a sustainable and equitable food system, Anuga represents a beacon of openness, transparency, trust and collaboration. The fair brings together the largest international industrial community, inspiring a climate of optimism. It offers a stage for in-depth discussions and personal contacts with influential buyers and decision-makers, with a well-stocked order book and significant international participation among visitors. With ten trade fairs under one roof, Anuga provides a comprehensive view of industry trends and themes, enriched with valuable insights and inspiration. The fair is an active engine for shaping a future of values.
And in this context, Quelli della Pizza have decided to make a difference through the presentation of an innovative, personalized and ecological stand made entirely of honeycomb cardboard by asking us at Natur Design to create it according to these needs.
The exceptional performance of Quelli della Pizza at the fair with its innovative trade fair stand in honeycomb cardboard was a triumph of creativity and functionality. The design of the stand has been studied to create an engaging and authentic experience for visitors, channeling the essence of “those of pizza” and their commitment to the pursuit of quality.
The heart of the stand was represented by a food truck with an exposed window from which pizzas were baked in real time surrounded by an original tasting room. This culinary showcase has captured the attention of visitors, offering them the opportunity to taste the delicacies of Quelli della Pizza directly. In front of the food truck, a tasting counter invited visitors to taste the pizzas made with the range of bases that the company promotes, highlighting the corner dedicated to quick take-away.
The layout of the spaces was studied in detail. Two linear counters elegantly intersected, culminating in bespoke displays to showcase the company’s products, emphasizing the quality and variety of pizza bases. The area was organized to facilitate the presentation and tasting of products.
A distinctive element was the creation of a separate room, outlined by partition walls with wedge-shaped structures that gave dynamism to the space. The side walls have been made of cardboard printed with realistic images of steaming pizzas, adding an authentic touch to the atmosphere. The décor has been designed to provide comfort to visitors, with wall-mounted benches, tables from the Cian series and Soi stools, all customized and upholstered with soft cotton cushions that create a cozy and inviting atmosphere.
A semicircular counter from the Losa series welcomed visitors interested in receiving detailed information about the products and the company itself. In addition, exhibition cubes strategically positioned in the area spread promotional and identity messages of the company, underlining the distinctive approach of Dial Srl in the market.
The exceptional success of this honeycomb cardboard stand goes beyond aesthetics and creativity. He demonstrated how innovative design can be combined with functionality to create an immersive experience for visitors, while underscoring Quelli della Pizza’s commitment to sustainability and quality. This performance will remain an important point for the company, which will propose it again in high European fairs, showing how ecological design and public involvement can go hand in hand to promote a company and its values.
