The creation of set designs plays a crucial role in the organization of events, ranging from exhibitions and conferences to artistic performances. These setups help to create the desired atmosphere, capturing the attention of the audience and communicating the theme of the event. Elements such as lighting, furnishings and layout of spaces are carefully designed to ensure a memorable visual impact. The choice of colors, materials and details affects the overall experience, transforming the space into a stage suitable for the message or emotion you want to convey. In summary, scenographic set-ups are a key element for the success and success of any event.
The creation of a set design is an articulated process that gives the occasion a distinctive visual identity. The scenic aspect, crucial to attract the attention of the participants, becomes an art in itself. Whether it’s a corporate event, where the set-up must reflect the corporate image and communicate key messages, or an art exhibition, where the scene embodies the theme and emotion of the event, every detail contributes to defining the atmosphere. From the choice of lighting and décor to the color nuances, each element is carefully thought out to leave a lasting impression, making the event a memorable experience that is in tune with the intent and character of the organization or people involved. The synergy of these elements creates a visual stage that elevates the event to a meaningful and engaging experience for all participants.
To commemorate Furla’s 90th anniversary, we developed a bespoke set-up that honored the brand’s history. From the beginning of the project, we conceived impressive spherical cardboard displays, designed to highlight and illuminate the iconic bags of the fashion house. Every step, from design to implementation, has been carefully followed to ensure consistency with Furla’s heritage and aesthetic. This customized installation created an immersive visual experience, celebrating the brand’s rich heritage and highlighting its distinctive style in the fashion landscape.
If you deal with the preparation of commercial areas, aiming to outline the use of space in a strategic way, the scenographic approach becomes fundamental. This type of set-up is not simply an aesthetic arrangement of elements, but a means of projecting users into the experience that is yet to come. The scenography, in this context, must not only be visually appealing but also functional, creating a setting that reflects the theme of the event or the philosophy of the brand.
Sets for commercial sets are vital for the creation of spaces that inspire and involve and enhance the potential of the commercial space. In addition to conveying a coherent image, they can help optimize the use of space according to commercial objectives.
An eloquent example of this approach emerged with the installation of InventaSpazio in Milan, conceived by Elisabetta Griggio. This project not only shaped the aesthetics of the multifunctional space but also suggested practical and appealing ways of living and exploiting the area. In this way, scenographic installations not only make a commercial space visually appealing but also contribute in a tangible way to influencing the way users interact with it, emphasizing their importance in optimizing the experience and creating environments that convey an effective message.
Recently, there has been a growing importance of the use of innovative and creative set designs made with ecological materials. Companies, aware of the environmental impact of their activities, are looking for sustainable solutions to stand out from the competition and create memorable events. The use of environmentally friendly materials not only reflects attention to the environment, but is also integrated into a sustainability-oriented corporate communication strategy. This trend highlights a growing awareness of companies regarding the importance of environmental responsibility in the context of stage design, positioning sustainability as a key element in innovation and differentiation in the landscape of corporate events and entertainment.
In this context, cardboard set designs are emerging as a popular choice, thanks to their sustainability, versatility and adaptability.
Sustainability is a key factor to consider in any event. Today, more and more organizers are looking for eco-friendly solutions to reduce their environmental impact.
Cardboard sets are a sustainable solution, as they are made from recyclable and biodegradable materials.
By using cardboard sets instead of traditional materials such as wood or metal, waste production is reduced and the environment is conreserved.
In addition, cardboard is a lightweight material, which means lower transport costs and lower greenhouse gas emissions.
The versatility of cardboard sets is another advantage to take into account.
This material offers infinite creative possibilities, allowing you to create tailor-made settings for any type of event.
Due to its flexibility, cardboard can be shaped into any desired shape or size. It can be shaped to represent objects, landscapes or architectural elements, creating unique and engaging settings.
Cardboard sets can be easily customized with prints and colors, offering a wide range of creative options to meet customer needs.
In addition, cardboard sets are extremely adaptable.
They can be disassembled and assembled with ease, allowing for greater flexibility in reuse for different events. This feature is especially beneficial for organizers who need to manage multiple events during a short period of time.
Cardboard is also a strong and durable material, capable of supporting considerable weight when used correctly.
In fact, cardboard set designs can be used to create settings in parks, gardens and beaches, thanks to their ability to withstand the elements and the ease of disassembly and repositioning.
This does not detract from the fact that cardboard sets can also be used inside buildings, such as conference halls, theaters or exhibition centers, to create original and captivating settings guaranteeing a high quality show experience at low costs.
Finally, the versatility of cardboard set designs also extends to their ability to adapt to different budgets. Thanks to the low cost and ease of availability of cardboard, it is possible to create sets of great visual impact at low prices, without compromising the quality of the results.
Therefore, if you want to create an unforgettable event, cardboard set designs are definitely one of the best choices on the market.
