The fashion world seems to be increasingly sensitive to the issues of environmental sustainability and the circular economy. Under the motto of “Green is the new black“, many brands are rethinking their activities in the name of a growing respect for nature. Whether there is the devil under it (which in these cases is called Greenwashing…), or a convinced ecological transition, what is certain is that those who want to furnish an eco-sustainable clothing store should consider the importance of a retail set-up and visual merchandising that best enhance the green side of the products. This applies to large-scale retail outlets, but it is also absolutely true for small clothing stores which, precisely by presenting themselves with a strong identity, can find their success.
What is certain is that when you find yourself having to furnish a clothing store and you don’t have large spaces available, it is easy to make mistakes, which is why, before filling the spaces, it is essential to stop and reflect on the concept you want to launch and the target customers you want to intercept.
In this article we are going to see 5 practical eco tips to avoid the wrong set-up and to optimize all the environments of your clothing store .
Cardboard panelling is a modular element that adapts to the walls of the shop and creates a system to which shelves, drawers, hooks and frames can be freely attached. They are a particularly valid solution for two reasons: first of all because they are graphically customizable and, placed next to each other, they can also reproduce a single image seamlessly on the entire wall, with a truly impactful effect. Secondly, they are a very flexible tool because the modules attached to the backs can be mounted in a position of your choice and, if necessary, moved in position. These characteristics make boiserie a very useful element also for furnishing franchise shops, where customization and modularity are highly appreciated pluses.
When the spaces of a store are small, it is essential to take advantage of every single centimeter and it is therefore a serious mistake to present the products in the window so that they are visible only from the outside. Fortunately, there are double-sided displays, furnishing solutions that guarantee the enhancement of a piece of clothing both for those who are in the store and for those who pass in front of the window. A certainly effective furniture category is that of tree displays, furniture of great visual impact and perfect for capturing the attention of customers. They are characterized by a symmetrical design that makes the goods on display equally visible from both sides. They can also be graphically customized with high-definition digital prints, on one or both sides (it may therefore be appropriate to propose a more complex image in the window and maintain a neutral for the side exposed in the internal environment). Alternatively, there are various modular double-sided displays that lend themselves very well to being arranged in the window, keeping the products well valued even in the store.
Let’s face it, the checkout counter is a fundamental element of a clothing store because it is there that you interface with customers and create a relationship. The desk must therefore be attractive and communicate the brand’s values at first glance. Don’t choose just any counter, but focus on the one with the design that best represents you and customize it with your company logo and the colors that distinguish the brand identity. Make sure you choose a counter that looks professional and is functional in all respects (equipped with compartments to store bags and more in the “backend”, finished with holes to pass cables, roomy to accommodate computers/cashier, pos and at the same time act as a base on which the customer can place clothes). If you choose a cardboard checkout counter for your store, remember that it can be integrated with a laminate, cork or tempered glass shelf for greater ease of sanitation and resistance to wear.
