Tailor-made cardboard displays for the Paul Mitchell brand

Paul Mitchell is one of the most important brands in the sale of professional hair care products and has decided to rely on the creativity of NaturDesign to create a series of cardboard displays that could combine innovation and sustainability. This is how various prototypes connected to different projects were born, some characterized by a modular hexagonal design, a fundamental feature to adapt to the dimensions available in the beauty salons in which they were to be inserted. Others modular, with a very creative and fun Tetris-style interlocking game. Still others recalled the shapes of a tree, with a further reference to nature. All displays have been designed to be very easy to assemble, light and compact to transport and customizable with high-definition graphics. The collaboration with the Paul Mitchell brand has been going on for years, in the name of an inspiring exchange of ideas.