Via della Stelletta
Cruelty-free boutique
Sonia Tucci’s dream was to be able to open an eco-friendly boutique specializing in cruelty-free clothing, accessories and footwear.
His passion and commitment, after years of preparation, have found their home in the beautiful context of Via della Stelletta, in the heart of Rome and a few steps from the Pantheon, where the commercial space to be transformed into a real concept store has been identified.
The ideas behind the project were very clear: it had to be a point of reference for all those customers interested in cruelty-free and animal-free fashion, a boutique based on attention to sustainability and the circular economy. With these assumptions, the set-up that Sonia wanted to create for her small shop had to be consistent with her mission and her ethical values. So looking on the Internet she found cardboard solutions and contacted us to ask if we could help her design something that was at the same time low environmental impact and high innovation.
The spaces were not very large, but together with Sonia we made sure to optimize them, making the most of the walls thanks to the Gelé boiserie equipped with drawers, compartments and shelves. We then created personalized coat hangers and cardboard mannequins. And with the aim of making all the corners of the restaurant more functional and engaging, we have added various displays, among which the cardboard tree placed in plain sight in the window stands out.
We helped Sonia from the design phase to the on-site set-up… A real “turnkey” service.
Now Oye Impronte is a reality much appreciated by a clientele aware of the importance of ethical and ecological fashion: each of us can do his part and fashion is undoubtedly one of the polluting sectors where our choices have a concrete impact on the environment. In this store they sell Vegan, Animal-Free and Cruelty-free products because, as the writings on the bags in the photo show, “There”s no planet-B”.
