How can cardboard exhibition stands evolve?

Milan

garcia de pou logo

Garcia de Pou S.A

catering supplies

In the trade fair world, consistency between brand values and brand image is essential. Garcia de Pou, a leading supplier of sustainable products for the Ho.Re.Ca. sector, found NaturDesign to be the ideal partner for translating its ecological commitment into the creation of an eco-friendly stand with a functional and striking design.

The relationship between the two companies is not a one-off collaboration, but a partnership consolidated over years of trade fairs throughout Italy. Garcia de Pou’s consistent choice to rely on us for its trade fair stands demonstrates a deep trust in the “NaturDesign Formula”, culminating in the latest major showcase: Host Milano 2025. A concrete example of how experience translates into reliability.

What is the NaturDesign formula? It is the combination of design expertise and maximum attention to environmental impact dedicated to the exhibition context.

The cardboard exhibition stands created by NaturDesign are designed to be highly resistant, modular and compliant with all safety regulations. High-density corrugated cardboard is used, often treated with specific fireproof certifications. This technical approach ensures that the innovative and sustainable appearance is always accompanied by the functionality and durability required by an intense event such as Host.

The evolution of style

Our long-standing collaboration has enabled Garcia de Pou’s eco-friendly stand to continuously evolve, adapting to trends and refining its visual message, while always keeping cardboard as the protagonist.

  • Host 2017: The essence of sustainability. The initial layout was characterised by a simple and strictly linear style. The deliberately minimalist design emphasised sustainability, leaving a larger surface area of cardboard in its natural finish and introducing only a few targeted furnishing elements.

  • Host 2021: lightness, light and inclusivity. The next edition maintains a formal linearity but introduces a shift in the perception of space. Nardi integrates lighting elements into the wall shelves of the Saline series, an effective way to highlight the products on display, enhancing them on the cardboard support. The furnishings become more rounded and welcoming, such as the Ortles S Plus high stools, and the customised Verra A reception desk adds a touch of design. The environment becomes more airy and bright, a true emblem of the company’s inclusive attitude towards the customer.

  • Host 2023: il tocco contemporaneo. Subsequently, the display is enriched with new graphic elements. More abstract and striking decorations are added, giving a contemporary and dynamic touch to the atmosphere of the stand.

  • Host 2025: tailor-made hospitality and detail. The latest project for Host 2025 keeps light as its focal point, but is enriched with tailor-made exhibition furnishings. The lines of the customised reception area are more rounded and sophisticated, embellished with new graphics. The space is the epitome of hospitality, with a warm atmosphere and a carefully curated, orderly and intrinsically sustainable product display.

The exclusive advantages of an eco-friendly exhibition stand

For companies seeking alternative and sustainable trade fair solutions, choosing a partner with proven experience is the real guarantee of success.

Have you ever thought about the key elements to consider when designing an eco-friendly stand that makes an impact? Let’s find out together!

  1. Brand authority and consistency: using an eco-friendly cardboard stand, made by an experienced company, sends a clear message of responsibility.
  2. Anti-stress solutions and no surprises: the logistics of a traditional stand are often complex and costly.
  3. Total cost optimisation: although the initial cost may be comparable to other solutions, the ancillary costs make the cardboard stand a more cost-effective solution in the long term.

 

The success story and stylistic evolution of Garcia de Pou’s cardboard exhibition stand are proof that sustainability can be professional, durable and strategically successful. If you are looking for a partner with the necessary experience to turn your next eco-friendly stand into a measurable success, Nardi Mobili in Cartone’s consolidated experience is your best guarantee.

Are you ready to bring your eco-friendly stand to life and make a difference at the next trade fair? Contact us for a free consultation!

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