Ellepi Spa- Viale delle Industrie - Casier
Crocodile and elephant exhibitors at Pitti Bimbo to exhibit the EMC brand in fashion and sustainability.
EMC – Everythig Must Change – is an eco-sustainable children’s clothing brand created by the company Ellepi Spa with a simple, essential and conscious style. The company’s must is to create comfortable, tailored clothing made to last over time using eco-sustainable materials. A brand designed to reconcile the needs of mothers and the well-being of children, with the aim of preserving their future and that of the entire planet. EMC is a brand that combines Made in Italy craftsmanship, quality and the search for new design, the conscious search for ecological materials.
On the occasion of Pitti Bimbo, one of the most eagerly awaited fashion scenes of the year, Ellepi asked us to create a complete set-up for them that also included design details that would attract attention and suitable for an attentive and active public in safeguarding the health of our planet without sacrificing style and quality.
Natur Design designed and built multifunctional displays that had the shape of animals, and we opted for an elephant and a crocodile. They are among the most loved animals by children and we modeled them by carving the shapes on triple-wave natural cardboard panels and then coupled them together following the vertical direction of the cardboard. In this way we have not only given solidity to the entire structure but leaving the cardboard alveoli visible with a decorative and natural effect of sure visual impact.
Cardboard displays are a sustainable and functional solution that adapts to any occasion and a valid support for marketing and corporate communication strategies.
