Gioc’onda is not just a bookshop, but is designed to be a recreational space, a playroom, a laboratory. In short, a magical place made for reading, playing and discovering. Precisely for this reason, the managers did not want to propose a traditional exhibition space and chose cardboard furniture to give an innovative and sustainable touch to the rooms. The NaturDesign team followed the project from the initial stages to its realization: bookcases, displays, boiserie and even the checkout counter you see in the photo are made entirely of 100% recyclable ecological cardboard. A responsible choice is an effective way to stand out and be remembered.