Via Ernesto Teodoro Moneta 204
Sportswear
iRun is a sports shoe store loved by running and athletics enthusiasts in Vicenza, by virtue of the quality of its products and the competence of the staff. For the opening of its new store, it has decided to focus on innovation and sustainability, with a complete restyling of the interiors. The project was curated by “Iniziativa e Impresa Srls“, an interior design company specializing in tailor-made retail installations and with a great deal of experience in creating spaces that reflect the unique style of their customers.
Precisely for this reason, we at Natur Design were contacted by them to create a series of furnishing elements that were at the same time very original, personalized and eco-sustainable. So here is that the store layout has been enriched with a series of goodies with a special design: huge multilayer cardboard chandeliers have been hung on the ceiling, as well as suspended displays where the shoes proposed by iRun can be put on display. In the center of the room, cardboard floor displays were placed, characterized by cubic shapes with rounded corners: above these elements glass shelves were placed that also made them support points, useful for displaying or laying clothing. The counter chosen for the set-up is of great impact, a solid product, with quality finishes and customized with a high-definition print of the company logo on the front surface. The desk also wanted to highlight the material used, playing with a two-tone effect that highlights the recurring design with rounded corners proposed in Havana color, in contrast with the white that characterizes the rest of the element. Finally, a scenographic effect was created by inserting a series of cardboard trees with stylized shapes into the set-up.
The result is a modern, innovative store designed to amaze customers and respect the environment with ecological furnishing solutions.
