Via Edoardo Jenner, 156- Rome (RM)
A new Farmanatura Beauty Bio Store has recently opened in Rome and it was a source of great pride for us at Natur Design to create the retail set-up of the store using our cardboard furniture with low environmental impact. Farmanatura is an important brand born 25 years ago in L’Aquila and owes its success to its great experience in the field of distribution of organic and natural products at the service of well-being and natural life. This new store kicks off a franchising project called Beauty Store Farmanatura: it is in fact a new concept where customers will find products dedicated to make-up, beauty, but also a careful selection of herbal teas and a small corner on phytotherapy.
A series of cardboard furniture and display solutions custom-designed to meet the customer’s needs were used for the furnishings of the store: special Granati modules were fixed to the walls layered, integrated with a decorative frame with rounded corners. For the presentation of the products, the photos show the Lasa model wall displays and others in the center of the room with compartments. The shop counter, window dressing solutions and stools are also made of cardboard. Behind the cash register of the store, a cardboard display tree has been installed that immediately catches the eye when customers enter the premises. All the furniture has been graphically customized with a high-definition floral print that enhances the concept of naturalness expressed by the setting. And the beauty of this solution is that it fully responds to Farmanatura’s corporate communication, becoming to all intents and purposes a package of retail furnishings that can be easily replicated in the next Beauty Store franchise stores.
